The program is free and easy to implement, and runs throughout the year, with prizes awarded at the end of each cycle. (Next cycle ends May 10, 2011)
In a nutshell, schools
do on-site “marathon” fundraising (by reading 26 minutes a day and running / walking 1 mile a day for 26 days) keeping 90% of
the proceeds and donating 10% to
First Book, a charity that provides books for disadvantaged
children. (Click here to find out more about First Book.)
Information and materials are all free and available at The School Program link of this site. Just click, print, and go!